European Retail Research 2014 Issue PDF B36addc70

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European Retail Research: 2014, Volume 28, Issue I PDF




: European Retail Research: 2014, Volume 28, Issue I

ISBN : #3658096020 | Date : 2015-05-09

Description :

PDF-736ee | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN… European Retail Research: 2014, Volume 28, Issue I


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Brand Alchemy Developing Successful Brands PDF D2cceec50

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Brand Alchemy: Developing Successful Brands from the Inside Out PDF




by Susanna Mitterer & Nick Brice : Brand Alchemy: Developing Successful Brands from the Inside Out

ISBN : #1842181157 | Date : 2008

Description :

PDF-85792 | Some dust marks on cover and slight shelf wear to edges…. Brand Alchemy: Developing Successful Brands from the Inside Out


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[Pub.90Ylb] Brand Alchemy: Developing Successful Brands from the Inside Out PDF | by Susanna Mitterer & Nick Brice


Brand Alchemy: Developing Successful Brands from the Inside Out by by Susanna Mitterer & Nick Brice

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Marking Enterprise Business Societal Embedding PDF 1f3060d50

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The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) PDF




by Jean-Claude Thoenig : The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)

ISBN : #0230001874 | Date : 2006-10-12

Description :

PDF-2da00 | Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline…. The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)


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[Pub.82DnA] The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) PDF | by Jean-Claude Thoenig


The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) by by Jean-Claude Thoenig

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New Rules Marketing Pr 5ed PDF 2f3450062

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The New Rules of Marketing and Pr, 5ed PDF




by David Meerman Scott : The New Rules of Marketing and Pr, 5ed

ISBN : #8126560045 | Date : 2016

Description :

PDF-3af6e | The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by… The New Rules of Marketing and Pr, 5ed


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[Pub.99jvT] The New Rules of Marketing and Pr, 5ed PDF | by David Meerman Scott


The New Rules of Marketing and Pr, 5ed by by David Meerman Scott

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How Hits Happen Forecasting Predictability PDF 34b0b0e14

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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace PDF




by Winslow Farrell : How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

ISBN : #0752820958 | Date : 1998-12-02

Description :

PDF-ba135 | A powerful new business tool to enable you to identify, capture and sustain the forces that lead to ‘hits’ in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public’s eye – and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli’s Mandolin to the top of t… How Hits Happen: Forecasting Predictability in a Chaotic Marketplace


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[Pub.27qEC] How Hits Happen: Forecasting Predictability in a Chaotic Marketplace PDF | by Winslow Farrell


How Hits Happen: Forecasting Predictability in a Chaotic Marketplace by by Winslow Farrell

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Luxury Lies Marketing Shattering Illusions PDF 5df82bc01

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

Description :

PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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[Pub.36zlC] Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF | by M. Sicard


Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand by by M. Sicard

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Audience Marketing Subscribers Fans Followers Ebook PDF A84cee013

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Audience: Marketing in the Age of Subscribers, Fans and Followers PDF




by Jeffrey K. Rohrs : Audience: Marketing in the Age of Subscribers, Fans and Followers

ISBN : # | Date : 2013-11-05

Description :

PDF-5acc5 | Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.  With AUDIENCE, Jeff Rohrs seeks to change this dynami… Audience: Marketing in the Age of Subscribers, Fans and Followers


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Audience: Marketing in the Age of Subscribers, Fans and Followers by by Jeffrey K. Rohrs

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Direct Marketing Success Business Strategy PDF 6423dbe33

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Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF




by Freeman F. Gosden : Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)

ISBN : #0471822140 | Date : 1985-10-21

Description :

PDF-662be | For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the “how” and the “why” of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increa… Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)


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[Pub.22rCG] Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF | by Freeman F. Gosden


Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) by by Freeman F. Gosden

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CIM Study Text International Marketing PDF 3e176ee90

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CIM Study Text: International Marketing Strategy PDF




by The CIM : CIM Study Text: International Marketing Strategy

ISBN : #0751740225 | Date : 1994-09

Description :

PDF-021c3 | … CIM Study Text: International Marketing Strategy


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[Pub.19gLt] CIM Study Text: International Marketing Strategy PDF | by The CIM


CIM Study Text: International Marketing Strategy by by The CIM

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Superior Customer Value Strategies Retaining PDF 1989824a4

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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition PDF




by Art Weinstein : Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

ISBN : #1439861285 | Date : 2012-02-24

Description :

PDF-a3c5a | A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ― this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer exp… Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition by by Art Weinstein

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